hongying0831@gmail.com

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Being a passionate and positive designer, I love what I do meaningfully connected with people's life and the environment. With a diversity of experiences: design of new energy, home appliances & light and medical equipment, my specialties for product development are established with an emphasis on consumer insight, user-centric experience and holistic visions for design strategy. I also arm myself with skills of solving advanced and complicated problems through practical methodology and execution, such as consumer & market trend research, VBL re-identification, form & aesthetic refinement, prototype fabrication, user testing and CMF process for product production.

Currently, I am actively seeking any opportunity to work with an awesome design team on great projects. Please feel free to let me know your thought or question regarding my works. Thanks for visiting and enjoy it !!

Key Skills
Product Development, Product Design, Consumer Insight, User Experience, Packaging Design, Furniture Design, SolidWorks, Adobe Creative Suite, Keyshot, SketchBook Pro, Prototype Fabrication and CMF Process

Work Experience
Biolite, a long-term for-profit social enterprise‎, 11/2014 - 10/2015 (1 year)
Industrial Designer, Contractor
- Developed concepts and executed design of Light & Power Storage product for OR market to continue Biolite's mission: energy everywhere by offering the insights of consumer's perception and user experience to shape the product stories & VBL direction
- Participated and collaborated with cross-functional team members in competitive research, market trend analysis, brainstorming of innovative technology integration, idea validation and usability evaluation via end-users testing for the product development

GE, Home Appliances & Light, 06/2013- 06/2014 (1 year)
Industrial Design Co-op
- Developed and explored the new aesthetics and form for new appliances product line to align with the next generation GE VBL
- Collaborated with design research and interaction teams to generate the new consumer-centred control and interface solutions
- Created new user-friendly solutions to bridge the gap between the consumers’ perspectives and the innovative technologies
- Managed and designed the new product features on 2014, 15 and 16 production projects with a constraint of cost effectiveness

Johnson & Johnson, DePuy Synthes, Sports Medicine, 09/2012- 04/2013 (7 months)
Industrial Design Co-op
- Developed the design concepts of surgical instruments for tissue repair surgery
- Transferred concepts to the feasible phase based on usability testing and Sport Medicine VBL
- Conducted the sustainable surgical packaging project through the research on cycle of use, impact analysis, collaborative brainstorm and concept prototyping with Global R&D 

Rochester Institute of Technology, 11/2011- 02/2012 (4 months)
Teaching Assistant of Packaging Design Class
- Assisted instructors and provide feedbacks to students on their projects
- Organized the project presentations and the design reference

Kaohsiung Rapid Transit Corporation, Kaohsiung, Taiwan, 12/2007- 07/2008 (8 months)
Merchandise Designer, contract position
- Generated and developed new product ideas according to themes of public art works
- Conducted market research and synthesized findings for concept development

Kaohsiung Rapid Transit Corporation, Kaohsiung, Taiwan, 07/03/2006- 11/30/2007 (17 months)
Art Leader Position of Public Artwork for Metro Station R22A
- Coordinated a team to create a public artwork for the R22A Metro Station
- Leaded and executed the art creation direction through all project stages
- Developed the story line and the consistent drawing method for the artwork
- Carried out a serial of researches to understand local history and background

Projects
NanoBrick II: BasedLantern and BasedLantern XL, Launch Year 2016
SolarPanel 5+ and SolarPanel 5, Launch Year 2016

GE Good Control for GE French Door Refrigeration models, Launch Year 2014
GE Pangaea Air Control for GE Refrigeration in Mexican market, Launch Year 2015
GE Auto-fill Dispenser LED Indication for GE Refrigeration, Launch Year 2016

DePuy Synthes-Sports Medicine, Tissue Repair Surgical Instrument, Launch Year 2016

Packaging for End Use Competitions, Collaborative Projects, 11/ 2010- 01/2011
Food Packaging project sponsored by Kraft foods Inc. & American Packaging Inc
Dish Cleaner Packaging project sponsored by Colgate Inc.
- Improved the brand assets and consumer appeal by the packaging at the point of
 purchase, in use of the product, and end of life
- Analyzed current packaging problems and developed innovative solutions for end use

Furniture Design Studio and Workshop Program, 06/2010- 08/2010
Danish Institute for Study Abroad, Copenhagen, Denmark
- Designed and built a chair from the study of Scandinavian Furniture Design
- Final design “Pillow Stool” was selected by DIS to exhibit at ICFF, New York City, in 2011

Public Art Studio and Workshop Program, 06/2003- 06/ 2006
Public Art Centre of Kaohsiung Rapid Transit Corporation, Kaohsiung, Taiwan
- Received lecture about current trend of public art and studied its methodology
- Participated in workshops of glass, ceramic and mosaic with solid practice

Education
Master of Fine Arts in Industrial Design
Rochester Institute of Technology, Rochester, NY, 09/2009-06/2012

Scandinavian Furniture Design Studio and Workshop Programme
Danish Institute for Study Abroad, Copenhagen, Denmark, 06/2010- 08/2010

Bachelor of Fine Arts
National Kaohsiung Normal University, Kaohsiung, Taiwan, 06/2002- 06/ 2006

Awards
Red Dot Design Award, 2016
Winner for “Solar Panel 5+” in Outdoor, Trekking and Camping Category

A' Design Award, 2013-2014
Winner for “EpiShell” in Medical Devices Design Category

A' Design Award, 2013-2014
Bronze Winner for “Pillow Stool” in Furniture Design Category

Spark Concept Design Awards, 2014
Finalist for “EpiShell”

Core77 2012 Design Award, 2012
Student Runner Up for “Moss Light” in furniture& lighting category  

ICC Packaging Competition (Group Project), 2011
1st Place, sponsored by Kraft foods Inc. & American Packaging Inc.

Colgate Dish Cleaner Packaging Competition (Group Project), 2011
2nd Place, sponsored by Colgate Inc.